ETAM opens an exclusive store at Breach Candy | INRnews
The newly launched ‘Etam Spring Summer 2008 collection’ draws inspiration from cultures all over the world, including ornamental prints from North Africa, oriental designs from the far east, latin sensuality from South America and is all about feminity and delicate styling. Over 400 new options will be available this season, in bras, panties and nightwear, in a combination of materials including satin, laces, microfibre and cotton in fresh lively colours, symbolic of the spring and summer seasons. The collection is perfect for the young and trendy modern woman, who likes lively colors, is looking for a casual and relaxed styling, likes contrasts. For women looking for conventional styles and colours, Etam has a range of basics in the softer colours, besides white & black. This season , Etam also introduces an innovative new range of night wear in stretch satin material, which offers great comfort without compromising on look of the satin fabric.
Etam has an extensive range of innerwear solutions for daywear, nightwear and swimwear. The price-range starts at Rs.250/-, going upto Rs.2295-, with an average price of Rs.800-Rs.900. In lingerie segment the bra, starts at Rs.395/ to Rs.1695/- and the panty is in the range of Rs.250/- to Rs.695, the nightwear is in the price range of Rs.595/- to Rs.2295/-.
Etam retails through 35 stores in India and is available through exclusive stand-alone stores and shop-in-shop outlets at select Pantaloons, Lifestyle and Central stores in Mumbai, Delhi, Hyderabad, Pune, Vadodra and Bangalore. Etam’s stores are designed around the idea of providing comfort and privacy to customers and are equipped with ample trial rooms, assisted closely by the sales staff. The store staff at Etam stores, are specially trained to be able to advise customers on choosing the right type of lingerie according body structure, lifestyle, fit and mood. The stores are brightly lit with linear displays of the season’s collections and attractive windows and mannequins that help customers make the right choices. Wood panelled walls in off white and prune coloured fixturing add feminity to the store. A chart in the trial room helps customers measure and identify the right size. These are some of the elements that add up to creating a luxurious and pleasant shopping experience at Etam stores.
About Etam
ETAM is one of the largest lingerie retailers globally, with presence in 40 countries across 3000 stores. Etam lingerie is made from exquisite silk, satin, lace and cotton, with delicate patterns, vibrant motifs and excellent finish. Etam offers the modern woman unlimited choice and fresher options in intimate wear and addresses her every mood, be it lounging at home or a special evening out.
By INRnews Correspondent