Theme based housing developments rise with India's realty boom
Value Designbuild is developing Nusa Dua a colony of 28 row houses in Whitefield that will be a slice of Bali in Bangalore. The houses have a wooden elevation. The vegetation is lush and tropical. Water bodies and stone statues abound. But though the Bali angle may be unique, theme-based housing is on every real estate builder's agenda.
Prestige Group is constructing "Kensington Gardens" in Jalahalli, in Bangalore. The buildings will have fluted columns, sloped roofs and gardens galore — like its namesake in London.
Selling architectural fantasies is not exclusive to Bangalore,however. Gurgaon on the outskirts of New Delhi is set to get global with an Egyptian, Hawaiian and Spanish project slated for completion by 2008. The Delhi-based Omaxe Builder's 10-acre apartment colony, The Nile, will bring alive ancient Egyptian civilisation in Gurgaon.
As India's housing industry booms, builders are innovating to sell. And theme-based housing is the newest marketing mantra. Builders are adopting new selling strategies to stand out in a competitive market.
For the well-heeled in India, the humble home has become a lifestyle statement. Theme-based houses are positioned to tap the new Indian buyer, who wants a residential address that matches his changing lifestyle and aspirations. (The Telegraph)
By INRnews Correspondent
Selling architectural fantasies is not exclusive to Bangalore,however. Gurgaon on the outskirts of New Delhi is set to get global with an Egyptian, Hawaiian and Spanish project slated for completion by 2008. The Delhi-based Omaxe Builder's 10-acre apartment colony, The Nile, will bring alive ancient Egyptian civilisation in Gurgaon.
As India's housing industry booms, builders are innovating to sell. And theme-based housing is the newest marketing mantra. Builders are adopting new selling strategies to stand out in a competitive market.
For the well-heeled in India, the humble home has become a lifestyle statement. Theme-based houses are positioned to tap the new Indian buyer, who wants a residential address that matches his changing lifestyle and aspirations. (The Telegraph)
By INRnews Correspondent
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